Ronil Purani Resume
Work Experience
2023 to 2024
Marketing Coordinator
Developing communications strategy using written and visual content. Closely working with CEO to increase brand awareness.
2022 to Present
Freelance- Marketing & Communications Strategy
Assisting startups with marketing and communications strategy. My work involves content creation, market research and content writing.
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Currently working with DOCK-Y and Manish Pillay from strengthening brand reputation in the world of electric vehicles.
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Promoted Amazon Prime Student in early 2022.
2018 to 2021
Marketing and Public Relations Coordinator
During these four years of my journey in the Public Relations & Communications world, I have planned and executed successful PR & social media campaigns for a variety of clients, including startups and large corporations. My work primarily involved PR campaign strategy, content writing, media relations, event planning, and crisis management.
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Closely worked with startup founders, C-suite leaders and corporate communications team to execute brand communications strategy.​​
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Led the development and implementation of a comprehensive public relations campaign that resulted in 50+ media placements and increased website traffic by 40%​
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Delivered a diverse content portfolio of 100+ press releases, 80+ media statements, 60+ articles, and 30+ advertorials, supporting brands in strategic communication and business success
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Collaborated with internal and external stakeholders to design and implement social media campaigns that achieved a 60% increase in media engagements
2017 to 2018
Marketing & Administration
After completing my under-graduation degree in 2017, I chose to work with a fintech startup called as Mutual Fund Live. My work involved content writing, updating news website, managing X (Twitter) account and establishing industry connections to promote the news website.
Digital Literacy
Extensive knowledge of Microsoft Office and Google tools like Word, Excel, PowerPoint, Outlook and Teams; Google Ads, Google Analytics, Google Tag Manager and Google Trends.
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​Google Analytics: Monitored and evaluated website traffic and campaign performance, optimizing the conversion rate by data-driven adjustments to marketing strategies.​
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Google Ads/ Meta Ads: Managed campaigns with A/B testing and keyword optimization, resulting in a 25% increase in ROI over six months.​​
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Google Trends/ UberSuggest: Utilised to research and identify market trends, aligning content strategies with user interests and increasing organic search traffic by 20%.
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Extensive experience and prompting knowledge of AI tech like ChatGPT, Gemini, Co-Pilot, DallE, Midjourney, Jasper, Copy.ai and many more.
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Working and academic experience of using Adobe Creative Suite- PhotoShop, Illustrator, InDesign and Premiere Pro to craft visual content like logos, flyers, brochures, newsletter, business card and other marketing materials. Proficient with creativity tools like Canva and Capcut.​
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Demonstrated experience in promoting brand reputation utilising social media platforms like Instagram, Facebook, LinkedIn, YouTube and X (earlier Twitter).
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Utilised marketing tools like Hootsuite, HubSpot, MailChimp, Constant Contact and SEMRush to empower marketing campaigns.​​​
Education
2021 - 2023
Post-Grad Diploma in Marketing Management
Digital & Social Media Marketing Certificate
Management Certificate
The University of Winnipeg PACE
This two-year academic journey has boosted my passion for marketing innovation and fueled my experience as an international student by collaborating with diverse professionals from all around the globe.
2014 - 2017
Bachelors' of Mass Media- Journalism & Mass Communication
University of Mumbai
This three year under grad program enabled me to develop a foundational and in-depth understanding of the dynamic field of mass media in its various forms – print, radio, television, advertising, PR, new media and films.
Internships
2017
Market Research Intern at HT Media Ltd.
Cultivated partnerships with educational institutions, highlighting the significance of newspapers for students. Promoted newspaper culture among 8 to 14-year-olds. This effort resulted in a new 800 subscription surge
2016
News Intern at CNBC
Translated English content to Gujarati (regional language) for various news websites, covering business, political, and entertainment news. Collaborated with senior journalists to provide insights on Indian and global stock markets. Managed rundowns for news shows and acquired skills in television newsroom and production control room operations.
Volunteering
2022 to Present
Bladder Cancer Canada
BCC is a national, registered charitable non-profit corporation that has helped untold numbers of bladder cancer patients and their caregivers to cope with this disease. With a vision to improve patient support, BCC is raising awareness across Canada through educational events.
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Led the 2022 walk-in Winnipeg to spread awareness and raised $4000 in collaboration with the team for patients across Canada.
What people say about me
"Good listener and a life-long learner"
Ronil always contributed positively in class by sharing his perspectives and experiences with his classmates. Has a remarkable ability to listen actively and attentively.
Ryan Michael Caligiuri, CEO at High-Rise Leadership
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Ryan was an Instructor at University of Winnipeg- PACE
"One of the best teammates ever"
Although Ronil was the youngest addition to the team, he portrayed outstanding leadership qualities, willingness to take on tasks, and commit till the objectives were achieved.
Ushang Sheth, Chief Manager- Group Corporate Communications, Larsen & Toubro Finance
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Ushang was a reporting manager at Genesis BCW
"Driving force behind Tarrakki's media presence"
Ronil’s dedication and strategic thinking were pivotal in boosting our media coverage and enhancing our brand reputation. He has elevated our brand's reputation utilising his PR & Comms skills.
Saumya Shah, Founder of Tarrakki
Saumya was a client
"Proficient, helpful, curious and caring"
Ronil is a great colleague and a hard-working team member. He is eager to learn and is always ready to jump in and help his team members. He learns new things quickly and has shown growing proficiency in relationship management with key accounts he worked with.
Rohan Vora, Public Relations Consultant at Adfactors PR
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Rohan was a reporting manager at Genesis BCW